|Carla Marina Marchese|
Carla Marina Marchese
Golden Blossom Honey Premium Pure U.S. Honey (SRP: $9.99), 16oz) - Golden Blossom Honey
Golden Blossom Organic White Forest Honey (SRP: $5.99, 12oz) - Made with a blend of pure, organic honeys sourced exclusively from northeastern Brazil, this organic honey is full-bodied and intensely sweet. Naturally gluten-free, certified organic by QAI, and U.S. Grade A quality with no additives.
From a longtime career in classical music production for public radio, to one of the fist wine podcasters to successful winemaker and winery owner, Cartograph Wines’ Alan Baker has had a journey fueled by creativity and passion.
|Alan Baker & Serena Lourie|
Alan’s “Aha!” moment after opening a bottle of Riesling on a kayak in the middle of a lake, sparking an immediate desire to learn more about wine and ultimately inspiring him to leave a 15-year career at Minnesota Public Radio to journey to Healdsburg, California – the heart of California’s acclaimed Russian River, Alexander and Dry Creek Valleys - to pursue this new craft. Unsure of what aspect of the industry he would be best suited to, he used his radio experience to create a wine-focused podcast (the second only in the industry) called Cellar Rat, trading publicity with wineries for knowledge and offering listeners an inside look at all aspects of the wine business. As one of the very first wine podcasters, through interviews and in-depth episode research, Alan was able to dig in and learn in depth the ropes of the wine business. His quickly amassed knowledge and passion for the industry landed him a position at San Francisco-based custom crush and production facility, CrushPad - where he worked through the business to become a consulting winemaker.
Leveraging his podcast’s growing audience, Alan offered his listeners the opportunity to participate in the winemaking process and the fruits of his labor, in turn assisting him in funding his venture. For a fee, audience members could visit the production facility and take part in Alan’s project. He documented it all on a video podcast - which grew to be called Pinot 2.0 and the group of regular participants became known as “The Rat Pack”. Successfully utilizing his social media following, Alan employed crowd-sourcing to fund his first release (Cellar Rat Cellars) and build his brand long before these terms became commonplace.
Only after meeting Serena Lourie, his now partner in business and life, at CrushPad as her assigned mentor winemaker, the dream of Cartograph was conceived. A socially responsible company built on strong relationships and with a goal of producing truly great wines, Cartograph was founded in 2009. Known for their elegant, ultra-premium Pinot Noirs, Alsatian-styled white wines and now sparkling wines (new to 2018) the brand’s core values center on education and the importance of being hands-on and handcrafted. Grateful for the community that helped him establish his brand, Alan spends his days overseeing the extraordinary process of turning grapes to wine - rewarding his loyal followers from Podcast days by offering exceptional wines.
Alan and Serena celebrating the 10th anniversary of the hatching of their plan and vision for Cartograph, with an expanded portfolio (sparkling new this year) and their latest Pinot Noir release, Traverse, a blend of 5 Pinots across blocks and properties. Their estate vineyard straddles the new Petaluma Gap AVA and RRV - just 14 miles from the coast and in a finicky micro-climate. Alan's Cellar Rat was among the very first wine podcasts (back in 2005) - which he leveraged to gain access to winemakers industry pros to assess what job would be a good fit for himself in the industry