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Wednesday, October 31, 2018

July 28, 2018 - California Wine Month

It’s California Wine Month again, and we have a fabulous line up of guests for tonight’s show.    A few points you may not know:

California is the #1 wine producing state in the U.S. and the 4th largest winemaker in the world, exporting 90% of U.S. wine. It’s the leading wine and food travel destination in the U.S., attracting 24 million people each year, and the producer of more than 400 specialty crops.

California is a leader in sustainable winegrowing with one of the most comprehensive and widely adopted programs in the world. Wineries making 75% of California wine and grapegrowers farming 25% of statewide acreage are CERTIFIED SUSTAINABLE to the California Sustainable Winegrowing Program. 

Visit  for details on events happening all month long. Events are posted throughout September so if you’re planning a trip to California, or we’ve inspired you to take one, keep checking the site for more ideas.

Nancy Light
Vice President, Communications

Nancy Light is Vice President of Communications for Wine Institute, the public policy association of 1,000 California wineries and affiliated businesses dedicated to enhancing the environment for the responsible production, consumption and enjoyment of wine. Light has more than three decades of experience in marketing communications and public affairs and has held positions at Kobrand Corporation in New York, where she started her wine career, and at Robert Mondavi where she served as Vice President of Public Relations.  At Wine Institute, she directs media relations, member communications and issues management and is an alternate on the Board of the California Sustainable Winegrowing Alliance (CSWA).  She co-conceived and edited the book, Down to Earth: A Seasonal Tour of California Sustainable Winegrowing and is at work on a second book about wine and sustainable agriculture in California.

Light manages several Wine Institute programs that support the long-term growth and vitality of the California wine industry.  “Discover California Wines U.S.” is the domestic side of a global branding initiative to communicate the positive and distinctive attributes of California wine to consumers, trade, media and public officials.  She is active in Wine Institute's partnership with Visit California, which she helped establish, promoting the state’s wine and wine regions worldwide as a unique aspect of the California visitor experience.  Light is also on the Board of California Grown, an organization of specialty crop producers who support a “Buy California” marketing initiative.


Hailey Trefethen
Third Generation

Hailey Trefethen is a passionate steward of the Trefethen legacy who, along with her brother, Lorenzo, is helping define the future of this Napa Valley icon.

After the South Napa Earthquake in August 2014, Hailey managed the comprehensive restoration of the family’s historic winery building. Originally built in 1886 as a three-story gravity flow winery, the landmark building was severely damaged in the quake. She personally spearheaded the 2.5 year restoration, including a full seismic retrofit, culminating in the re-opening of the historic winery in May 2017. Now alive again, with wine from recent vintages aging in barrels and guests sampling the current releases, the winery’s rebirth is a testament to Hailey’s dedication to Trefethen.

Hailey is also an active member of the production team, participating in vineyard and winemaking decisions. She manages the company’s participation in the Napa Green and Certified California Sustainable Winegrowing Alliance programs, including handling the related audits and pushing the company to continuously improve. Hailey also serves as an ambassador for the brand, sharing the estate wines with consumers and members of the trade, both on the estate and out in the market.

Hailey was one of the youngest members ever elected to serve on the Napa Valley Vintners’ Board of Directors, where she also chaired the Community and Industry Issues Committee. She has also served on the board of the California Wine Institute.

Born in Napa, Hailey Trefethen grew up in the family’s vineyards before attending college in Santa Clara, CA and further studies in Argentina and Costa Rica. She returned to the family business in 2008.


Brigid Harris
Senior Director, Direct to Consumer
Constellation Brands, The Prisoner Wine Company

Brigid’s professional background includes over 25 years of marketing experience, including brand management and direct to consumer retail marketing. She spent the first 10 years of her career in brand management at Disney Consumer Products in Los Angeles.  After relocating to the Bay Area in 2001, she commenced her DTC marketing career by managing the wedding registry and private label credit card programs for Restoration Hardware.  Brigid then moved to the ecommerce space and where she led online marketing efforts for three years at  As Director of Marketing for Smith & Hawken, she managed the marketing for all retail channels including stores, catalog, ecommerce and consumer loyalty programs. 

Upon getting married, Brigid and her husband moved Sonoma, where they bought a house and vineyard in Healdsburg. It was here that Brigid fell in love with wine, and subsequently joined Jackson Family Wines as Vice President of Direct to Consumer, where she successfully leveraged her previous multi-channel retail experience to formally establish a strategic DTC business for the company.  From there, Brigid led the direct to consumer businesses at Diageo Chateau & Estate Wines and at Trinchero Family Estates.  In 2017, she joined Constellation Brands as Senior Director of DTC, where she leads all aspects of the company’s multi-channel direct to consumer business. For soon-to-be-opened Prisoner Wine Company, Brigid oversees  management of the Tasting Lounge and The Makery in Napa Valley, the wine club, e-commerce and DTC marketing activities. Brigid and her husband reside in the Chalk Hill area of Healdsburg with their Boston Terrier, Ellie.


Hank Wetzel

Hank and Linda Wetzel founded the bonded winery at Alexander Valley Vineyards in 1975, almost thirteen years after Hank’s parents purchased “their place in the country”. Hank supervised the construction and then produced Alexander Valley Vineyard’s first wine in 1975. His wife Linda set up the books and managed the winery office. AVV quickly established a reputation for estate grown wines with distinctive varietal character. Acclaimed for luscious Chardonnay and elegant Cabernet Sauvignon, Alexander Valley Vineyards brought recognition to the area and is known as a leading winery in Sonoma County. 2015 marks the family’s 53rd year on the historic property and will be the winery’s 41st vintage.

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