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Tuesday, July 10, 2018

9 July, 2018 - ProTravel and Arizona Wine

Slow Living delves into two of our favourite topics, Travel and Wine, firstly with Mickey Weill of ProTravel who will fill us in on their amazing network and travel services, as well as some travel trends.  Next we welcome Lisa Strid, fresh back from a harvest in Australia to tell us about her trip and winemaking for Aridus Wine Company in Arizona.

Vice President, Sales Development

Mickey joined Protravel International in 2005 after building an impeccable reputation for integrity and quality throughout the travel industry.  His focus has been to expand the Protravel brand on the West Coast and beyond, handling sales development, marketing, events, educational trips, and special projects. Protravel International is a proud member of Virtuoso.

Mickey continues to build and foster Protravel's preferred supplier relationships through his extensive network of contacts. He is the key supplier contact for Protravel advisors on the West Coast and throughout the company.  He works with Protravel's preferred suppliers on strategy, education, and takes pride in personally welcoming each visiting supplier. 

Mickey is also a pioneer in developing the “next generation” of travel advisors.  He is responsible not only for all of Protravel’s incoming inquiries, but for implementing unique programs to cultivate Protravel’s newest additions. Mickey sits on the executive Team for Protravel and he is actively involved in planning Protravel’s future.  Supporting the family culture is of upmost importance to Mickey in his work with all his Protravel colleagues. 

In addition to serving on the advisory board of AccorHotels Luxury Brands, Mickey serves on the advisory boards of Two Roads Hospitality, Omni Hotels & Resorts, and Rosewood Hotels & Resorts.  Previously, Mickey was an honored attendee of the White House Business Council Briefing representing Protravel International and the hospitality industry.  Mickey’s proudest and most humbling achievement was being honored at the 2017 Virtuoso travel week as the Most Admired Advisor in North America.

About ProTravel
Protravel International is an internationally-respected travel agency delivering unmatched Luxury Leisure, Entertainment and Business Travel Management services.

Click here for the ProTravel Flipbook


As a leading international travel agency, ProTravel employees are not just passionate about travel, but also about helping others. They have been fortunate to see and experience the great beauty around the globe, as well as the great needs that exist. As individuals and as a company, ProTravel try to be good global citizens by lending support to many humanitarian efforts, believing “Together we can and will make a difference”.

The Tzell & Protravel Foundation was formed in 2012 for the purpose of providing funds, support and assistance to the many victims of Hurricane Sandy. Since then the foundation has continued to focus on assisting others in need.

The Tzell and Protravel Foundation is a non-profit foundation; tax identification number 46-1432779. Your gift is tax-deductible.



Lisa Strid, a Wyoming native who fell in love with wine while working alongside her uncle on his small vineyard and winery in the wilds of western Washington. After a year of pruning, netting, crushing, and fermenting Pinot Noir and Pinot Gris, she realized she wanted to make a career of the work, and entered Oregon State University to study enology and viticulture.

While in school, Lisa interned at Alexana Winery in Oregon’s Dundee Hills, where she learned the ins and outs of luxury, small-lot winemaking. She moved to California upon graduation to take a position at E&J Gallo Winery. At Gallo she worked on the Specialty Winemaking team. After nearly two years she transitioned to the role of Research Winemaker. In this position, she focused on innovative equipment use, new technology validation trials, and the exploration of process-driven changes to target different wine styles.

Lisa joined the Aridus team in June of 2016, just in time to help scale up production to over 100 tons. She enjoys working with the small team of dedicated individuals, learning the intricacies of Arizona winegrowing, and making the decisions necessary to bring Aridus' clients the highest quality wines possible. She’s glad to be working at a smaller scale that allows for close contact with customers, growers and grapes alike.

“I love speaking face-to-face with wine lovers, watching and listening to them as they take in wines that will become favorites for the first time. My passion encompasses the whole of the craft of winemaking – the cycles of the seasons, ushering a grape from vine to bottle. It engages all senses and requires both scientific rigor and intuitive leaps of imagination.”

About Aridus Wine Company

Name:   Latin word meaning dry or arid, pronounced air-i-dus

Aridus Wine Company is a family owned custom crush winery located in the heart of Southeastern Arizona. Aridus opened its cellar doors in 2012 after refurbishing an existing 28,000 sf. apple warehouse. It is one of the largest winery facilities in the state, where it houses state of the art wine making equipment. Surrounded by majestic mountains, the beauty of this modern rustic style winery is just as stunning as the wines it produces. By procuring prized grapes from Arizona, New Mexico, and California, Winemaker Lisa Strid blends the essence of exceptional terroir ranging from the desert to the California coast. Using cutting edge winery equipment, they handcraft complex and balanced wines, which express the aromatic profile of what can only be made in Arizona.

Award-winning winemaking techniques create elegant, approachable and perfectly balanced wines of the highest quality through blending the best of Old World and New World wine styles. Explore the difference of exceptional wines made from unique grapes produced in a 2014 design award winning sustainable winery.

Estate Vineyards: Aridus has owned 40 acres along Turkey Creek in Pearce, AZ since 2009. At 5,200 feet in elevation, the warm days and cool nights will bring its exceptional terroir and complexity with different aromatic profiles to the wines. Although planting is not complete, every year more vineyards are being established in the red rocky river bed soils.

Growers: Aridus Wine Company also purchases only the best quality grapes from growers in and out of the state.

ALBA VINEYARDS Willcox & Elfrida AZ
ASMUNDSON FAMILY VINEYARDS  Willcox, AZ: Syrah, Viognier, Malbec
BUHL MEMORIAL VINEYARD Willcox, AZ: Sauvignon Blanc, Cabernet Sauvignon, Malvasia Bianca, Merlot
CHIRICAHUA VINEYARD Willcox, AZ: Tempranillo, Syrah
DEL RIO SPRINGS  Paulden, AZ: Pinot Noir
HIGH LONESOME VINEYARDS  Elfrida, AZ: Riesling, Cabernet Franc, Lemburger
MESA VINEYARDS Santa Maria, CA: Chardonnay
NEW MEXICO VINEYARDS Deming NM: Malvasia Bianca, Cabernet Sauvignon, Sauvignon Blanc, Muscat, Gewurztraminer, Montepulciano
SANDOR VINEYARDS  Pearce, AZ: Petite Sirah, Grenache, Mourvedre

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