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Monday, August 18, 2014

08/18/2014 - Chinese Wine Escapades

China has become an important and emerging region for wine consumption and is spending big on fine wines from around the world.  This episode of Slow Living's our guests share their experiences working with the Chinese, in particular Dr Joe Chuang of Firefly Vineyards, to help demystify wine for the general population.


Our introduction includes a performance by Panda Ye Peng, a Chinese singer living in Australia, bringing a taste of Reggae to her Chinese Audience.  See the performance here.

Tim and Dr Chuang with their awards in China

Tim Hanni MW
Sasha Paulson ,
Features Editor, Napa Register, and Author

Sasha and Tim have recently co-written, “The Master’s Secrets to Enjoying Wine”, which is being translated to be published later this year. The focus of the book is to engage Chinese consumers to “love wine from the heart” – meaning for the enjoyment of flavors, rather than just for the fashion or prestige.

Their Chinese mission began working with Dr. Joe Chuang, who has Firefly Vineyards in Napa. All of the wine he makes is shipped to China, where it is sold and the profits support a foundation he has established to help poor, rural children continue their education past 9th grade. Joe, a native of Taiwan, is an engineer by training, who has a green energy research company based in Napa that works world-wide. He also has a winery in China,  is hoping to establish a Global Wine Expo to help California winemakers sell wines more easily in China.  Joe is also establishing a Friendship association between his wine region, and California.

Sasha and Tim have fun with some local Chinese delicacies, scurrying sea cucumber,
and ........ a foot of some kind!
 Read more about their stories in the following articles written by Sasha.


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