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| Waterford then.... |
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| ....and now |
Jim O'Leary, Director of Design
Waterford Crystal
As Director of Design
for Waterford Crystal®, Jim O'Leary is the curator of a design tradition that
stretches back to 1783.
Under his direction, Waterford has become known to the world
as an enduring symbol of quality, tradition and modernity with timeless designs
that add significance and beauty to the home. Jim has played a pivotal role
throughout the decades with his artistic eye and inspired view of the world. He
continually brings fresh perspective to the Waterford Design Studio in Ireland,
always providing the brand with new interpretations of what it means to be
modern today. Mr. O'Leary describes Waterford's enduring legacy and design
leadership well. "It is only by being of its time that Waterford Crystal
can aspire to be timeless. What endures is not a single look or style, but a
way of putting ancient skills to new uses in order to create designs that move
beyond mere fashion to achieve lasting style.
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| The Araglin Design |
After beginning his career as a Waterford apprentice in
1960, Jim O'Leary quickly achieved Master Craftsman status by age 24. In 1980
he joined the ranks of the legendary design team and thus began his travels to
the United States where he has charmed generations of collectors ever since.
Among his most important designs are the Araglin, Carina and Castlemaine
patterns; The Romance of Ireland collection; and the Star of Peace, which were
the first Waterford Crystal panels to be placed on the famous Millenium Ball in
Times Square in 1999.
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| The Carina Design |
About Waterford Crystal
Waterford
Crystal designs, manufactures and markets an extensive range of crystal
stemware, barware and giftware for distribution throughout the world. In recent
years, Waterford has built upon its reputation as a leading source of
prestigious tabletop and gift products by expanding into several new
businesses. Significant expansions into tabletop and gifts have occurred with
the launch of the Marquis by Waterford, the addition of Waterford Fine China,
Waterford Fine Flatware, and Waterford Holiday Heirlooms. Each of those
initiatives reflects the company's commitment to creating prestigious products
-- for gift giving, entertaining, and home decorating -- whose classic designs
transcend time.
History
The
company of Waterford was first established in 1783 on land adjacent to
Merchants' Quay in the heart of the Irish harbor town of Waterford. Its
founders were two brothers, William and George Penrose, who were important
developers and principal exporters in the city. Their vision was to
"create the finest quality crystal for drinking vessels and objects of
beauty for the home." More than two hundred years later, the reputation
they established for creating glass of unsurpassed beauty and quality has
transcended the intervening centuries.
The
beginnings of glass making in Ireland are lost in the mists of time but there
is sufficient archaeological evidence to show that, from the early Iron Age,
glass was regarded with respect. Indeed, medieval documents can prove glass
making existed in Ireland back in the middle 13th century.
However,
the Waterford Crystal story started to blossom in 1783 when two brothers,
George and William Penrose, founded their crystal manufacturing business in the
busy port of Waterford. They were important developers and the city's principal
exporters. The development, they told the Irish Parliament, cost £10,000 - a
great deal of money in the 18th century.
Another
century passed before the enterprise was revived. In 1947, while Europe was
still in ruins after the second World War, a small glass factory was set up in
Waterford just 11/2 miles from the site of the original glass factory.
Waterford
Crystal today has very strong links with its illustrious predecessor. There is
today the same dedication to the purity of color, to the same design
inspiration and to the same pursuit of highest quality levels possible. The
traditional cutting patterns made famous by the artisans of Waterford became
the design basis for the growing product range of the new company.
Products
which have extended the power of the Waterford brand beyond its core crystal
products include Waterford China, Waterford Table & Bed Linens, Waterford
Stainless Flatware and Silver Gifts, Waterford Writing Instruments, Waterford
Holiday Heirlooms and Waterford Crystal Jewellery.
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| The Lismore Design |
Waterford Crystal, today, is the leading brand of premium crystal. Its products - superb handcrafted crystal stemware, giftware and lightingware - are designed and manufactured to the highest standards.
The
brand's reputation among its target market - upscale men and women - in its
major markets is such that it has taken the brand to the heights that it now
occupies. The target consumers simply regard Waterford Crystal as the best for
self and gift purchase.
Recent
research has confirmed the standing of Waterford Crystal in both the US and the
UK.
In
November 2000, Waterford Crystal was named as the top world class brand in the
United States by a survey conducted among 30,000 people by the Princeton, New
Jersey, based independent market research company, Total Research Corporation.
Total Research said that Waterford Crystal was judged by American consumers as
the brand with the highest quality out of 19 world class brands in the US
market. Other brands in the league table below Waterford include Rolls-Royce
Bentley, Bose stereo and speaker systems, Philadelphia cream cheese,
Harley-Davidson motorcycles, Kodak, Heinz ketchup and National Geographic
magazine.
In
2002, Waterford celebrated the 50th anniversary of the introduction of the
Lismore pattern of crystal. Almost every year since its inception, Lismore has
topped the popularity list and has been the biggest selling pattern of crystal
in the US and the world. But there are others among the repertoire of Ireland's
most famous export that have gained their own following - Alana, Carina,
Araglin.
Waterford
Crystal has become almost a synonym for the finest quality crystal sought after
by collectors and connoisseurs around the world. Each piece of Waterford is
watermarked with the word "Waterford", a signature indicating the
name of the finest crystal in the world.
